Family of four with a dog in a cozy living room

About GENIMO

We Design Rugs for Real Life

At GENIMO, we believe a rug should bring beauty into a home — while being practical enough for everyday living.

GENIMO makes machine washable area rugs for homes with kids, pets and everyday spills. Our indoor rugs are one piece with a built-in non-slip backing, so the whole rug goes in the washer.

GENIMO at a Glance

Brand: GENIMO
Founded: 2020
Founder: Juno
What we sell: Area rugs, outdoor rugs, kitchen mats
Main line: Machine washable indoor rugs
Indoor sizes: 2'x3' to 10'x14', plus runners
Outdoor sizes: 3'x5' to 10'x20', plus runners
Happy homes: 100,000+
Returns: 30 days from delivery
Website: genimorugs.com

A NOTE FROM OUR FOUNDER

We believe home is where real life happens—kids playing, pets running around, family and friends gathering together. But all that living also brings everyday messes.

That’s why we design rugs that balance beauty and practicality, so they can truly be part of daily life, not a source of stress. We call this approach No-Rush Care: a more practical way to care for rugs, with wipe-clean convenience for many daily messes and deep cleaning when needed

Collage of a dog cleaning up a spill on a rug, a person selecting fabric swatches, and a coffee cup spill.

A Mother's Desire and Courage

Our Origin Story

It all started in 2020 with a rug accident. As a mom and two dogs owner, our founder was no stranger to messes—washing the rug every two weeks had become routine. Even so-called “washable rugs” were bulky, hard to fit in the washer, and took forever to dry. She realized the problem wasn’t whether a rug could be washed, but whether it was truly convenient.

With over a decade of experience in the home industry, Juno set out to create GENIMO—wipeable, stain-resistant rugs designed for real homes and real life, so families can spend less time cleaning and more time living.

What Makes GENIMO Different?

Woman and child sitting on a rug in a living room, painting together.

Not "No-Wash." Just No Rush.

We spent months obsessing over materials—not for a marketing buzzword, but for this: when red wine spills or a puppy has an accident, you shouldn't have to panic. So our rugs have a stain-resistant surface, and our Wash-Free line adds a water-, oil- and stain-resistant finish that helps spills bead up so you can blot them first.

That means you finish your conversation, tend to your kid, answer the door—then wipe it up. No scrambling for the washing machine. And when you do want a deeper clean? Yes, it's machine washable too. But with GENIMO, the clock is always on your side.

Living room with various rugs and wall art displayed on a neutral wall.

More Than a Rug. A Canvas.

A rug shouldn’t just blend into your home—it should bring it to life.

That’s why we’ve brought together a team of talented designers, each with their own creative energy and unique perspective. From bold patterns to subtle textures, minimal modern to timeless vintage—with hundreds of designs to choose from, there’s always one that speaks to your space. We believe great design and easy care should never be a trade-off. Every GENIMO rug is made to be lived on, loved on, and looked at. Because you deserve a home that’s both practical and stunning.

From Our Homes to Yours

Behind GENIMO is a team of parents, pet owners, and busy professionals—all of whom have been frustrated by the same chores. We know the feeling of "I just want to collapse on the sofa after work," and we believe that the joy kids and pets bring far outweighs a little mess.

That's why we've turned our office into a "real-home lab." Every piece of feedback comes from our own team's daily use. From material selection to cleaning tests, every step is validated by real life.

Because we believe: Only those who truly live life can design products that truly make life easier.

What We Make

Indoor washable rugs are our main line. We also make Wash-Free rugs, outdoor rugs and anti-fatigue kitchen mats.

Product	Made of	Machine wash?	Everyday care
Indoor washable rugs	Faux-cashmere top, PVC backing	Yes, cold and gentle	Vacuum on low
Wash-Free rugs	Indoor rug, stain-resistant finish	Yes, when needed	Wipe spills first
Chenille outdoor rugs	Chenille top, PVC base	Yes, cold and gentle	Vacuum on low
Polypropylene outdoor mats	Reversible woven polypropylene	No	Sweep or hose off
Anti-fatigue kitchen mats	10–12 mm cushioned PVC	No	Wipe with damp cloth

Use kitchen mats on a dry floor only, and wipe up any water underneath.

How our indoor rugs are built

Surface: polyester faux cashmere
Base: PVC non-slip backing
Construction: machine-made, low pile

Low pile is on purpose: it lets a rug fit under doors and into a home washer. If you want a thick, plush feel underfoot, ours will feel thinner.

Wash-Free rugs add a water-, oil- and stain-resistant finish, so spills bead up and can be wiped away. They still go in the washer when they need a deeper clean.

Washing and care

For machine washable rugs, wash each rug alone with mild detergent, and skip bleach and fabric softener. Tumble dry on low or air dry flat, and let both sides dry completely before the rug goes back on the floor.

The rug needs room to move freely in the drum, so check your washer size first. Our Washing Machine Guide has the size chart.

Shipping, Returns and Help

US processing: 2–3 business days
US delivery: 2–6 business days after processing
Free standard shipping: US orders $59.99 and up
US orders under $59.99: $5 flat rate
Returns: Within 30 days of delivery
Restocking fee: None
Support: Daily, 9 AM to 10 PM ET
Email: service@genimorugs.com

Unused rugs in their original packaging can be returned within 30 days, and opened or used rugs get a partial refund. Return shipping is on you unless the item is defective or we sent the wrong one.

Processing and delivery times are estimates, and delays can happen. See our Shipping Policy and Refund Policy for full details.

Questions About GENIMO

Why are GENIMO rugs thin?

Do I need a rug pad?

Can I return a rug that isn't right?

Our Mission & Vision

We hope to free the rug clean from being a "household project" and let it simply be part of everyday life.

Save that time and energy for what actually matters—reading one more book with your kid, an extra few minutes talking with your partner, or just getting to bed a little earlier.

Let rugs be rugs. Let life be life.